媒体是广告的栽体,投放广告,必须研究媒体,熟悉媒体,这是不言而喻的。然而,我们广告界和企业界的同仁是否都对媒体了如指掌,媒体组合的技巧是否掌握?这是很值得怀疑的。近几年来,报纸的扩版,广播电台的裂变,有线电视网的普及,因特网的崛起,使媒体格局发生了翻天覆地的变化,并且每天都在以极快的速度变化着,即使过去对媒体有所了解的人。也面临着重新学习,重新认识,重新解读的问题。 It is self-evident that the media is the carrier of advertisements, advertisements must be studied in the media and familiar with the media. However, are there any doubts about the media mix skills that our advertising and business colleagues know well about the media? In recent years, the expansion of newspapers, the fission of radio stations, the popularization of cable television networks and the rise of the Internet have undergone drastic changes in the media landscape and are changing at an extremely rapid rate every day. Even in the past, People who know Also face the problem of re-learning, re-understanding, re-interpretation.