运动是男人的专利吗?在很久很久以前,在只允许男人裸体奔跑在奥林匹亚山下的时候,可能是这样。而在当代社会呢?运动虽然谈不上是男人独享独乐的东西,但印象里,却始终是男人比女人更多地活跃在运动场上,至少在上个世纪民间体育运动逐步普及时的确如此,大多的体育运动品牌也是在此时靠男人发起了家。这就导致了在很长一段时间里,运动用品在样式和功能上都倾向男性化。但不久后,女性掀起了新的运动趋势。就像是一群正在踢足球玩篮球的男人,有一天突然发现,身边的跑道上冒出了不少的女人在跑步,身后的草地上也出现了好多健康漂亮的雅典娜,在跳跃、在打球,在做着同样活力十足的运动。这就是80年代末,令人振奋的女性运动兴起的年代,尽管运动女性的数量没有男性多,但她们更多专注于形体塑造与美的展示,当运动也作为一种展现美丽的途径时,我们在运动用品的市场需求轴线上,看到一条陡升的红色曲线。阿迪达斯不失时机地把握住那条红线上升的速度,以充满活力的年轻女性为对象,推出了大量适合女性的运动用品,尤其是适于有 Is exercise a man’s patent? It may have been so long ago, when only men were allowed to run naked under Mount Olympia. In the contemporary society, although the sport is not the only thing that a man enjoys alone, in the impression, men are always more active than women in the sports field. At least in the last century, when folk sports were gradually popularized, In this way, most sports brands are also relying on men to initiate a home at this time. This has led to a tendency towards masculinization of sporting goods in style and function for a long period of time. But soon after, women started a new trend in sports. Like a group of men playing football playing basketball, one day he suddenly discovered that a lot of women were running around on the runway, and there were a lot of healthy and beautiful Athena on the grass behind him. They were jumping and playing. , doing the same vigorous sport. This is the age of the exciting women’s movement in the late 1980s. Although the number of athletic women is not as many as men, they are more focused on the display of body shape and beauty. When the movement also serves as a way to show beauty, we On the market demand axis of sporting goods, we see a steeply rising red curve. Adidas lost no time in grasping the speed of the rise of the red line and launched a large number of sporting goods suitable for women, especially for young women who are full of energy.