论文部分内容阅读
市场营销课程具有很强的应用性以及实践性,相对于一般理论性课程而言,市场营销教学模式具有自身的特点,在实际教学中应该注重学生实践应用能力的培养。尤其是随着现代社会的不断发展,社会各行各业越来越重视应用型人才,学校应该更加强调市场营销课程的实践教学,为社会培养更多优秀的实践应用型人才。本文主要介绍了市场营销课程中开展实践性教学的必要性以及重要性,分析了传统市场营销课程教学中存在的主要问题,最后指出了实践性教学方法在市场营销课程教学中的实际应用以及需要注意的几点问题。
Marketing course has a strong applicability and practicality, compared with the general theoretical courses, marketing teaching model has its own characteristics, in practical teaching should focus on students practical ability to train. Especially with the continuous development of modern society, all sectors of society pay more and more attention to applied talents. Schools should pay more attention to the practical teaching of marketing courses and cultivate more excellent practical talents for the society. This article mainly introduces the necessity and importance of carrying out practical teaching in marketing course, analyzes the main problems existing in traditional marketing course teaching, and finally points out the practical application of practical teaching method in marketing course teaching and the need Several points of attention.