“一年一度中秋月,不知秋思落谁家”。随着假日经济概念的提出,节假日立即成了众商家的掘金宝地。今年的中秋节,只要你到市场中去走一走,肯定会感受到商家们精心营造出的市场气氛。为掘金,众商家各施奇招细心的消费者会发现,今年从8月初开始各商家就在大商场中争先恐后设立月饼专柜,开展了诸如“中秋月饼大联展”、“月饼文化节”、“花好月圆情更浓”等一系列促销活动。大大小小的月饼厂、食品厂、私人小作坊,甚至一些往日高高在上不屑于一顾这些零碎生意的星级饭店,也加入到了生产月饼的大军之中。为了赢得消费者的青睐,各路商家更是挖空心思在月饼的花色、配料及包装上大做文章,并一厢情愿地往月饼中添加了大量“文化内涵”。在月饼口味的开发创新上,一些商家倒是有板有眼,根据现代人的消费趋势推出了口味新奇且更富营养价值的系列月饼,如蔬菜系列、野味系列、杂粮系列、水果 “Yearly Mid-Autumn Moon, I do not know who to fall in autumn ”. With the concept of holiday economy, holidays have become a treasure chest for all businesses. This year’s Mid-Autumn Festival, as long as you go to the market, you will certainly feel the market atmosphere that the merchants carefully created. For the Nuggets, all consumers will find that consumers will be careful to start this year from early August this year, all businesses will rush to set up moon cake counters in big shopping malls, and carry out such events as the “Mid-Autumn Mooncake Exhibition” and “Mooncake Culture. Festival “, ” spend more thicker “like a full moon” and a series of promotional activities. Large and small moon cake factories, food factories, private small workshops, and even some star-rated hotels that have previously been disdainfully ignoring these fragmented businesses have also joined the army of moon cake makers. In order to win the favor of consumers, all businesses are eager to make great fuss about the color, ingredients and packaging of mooncakes, and wish to add a large amount of “cultural connotation” to the moon cakes. In the development and innovation of moon cake flavors, some businesses have their eyes on the eye, according to modern consumer trends introduced a series of moon cakes with new taste and more nutritious value, such as vegetable series, game series, cereal series, fruit