当前，我国的报业正处于一个变革和转型时期，市场化程度随着日趋激烈的竞争会越来越高。特别是一批新型都市报群的崛起，更加剧了报业市场的竞争。从目前发展的趋势看，报业竞争已由早期的“数量战”、“价格战”，转入了更高层次的创新竞争。本文就创新要素在现代报业竞争中 At present, the newspaper industry in our country is in a period of transformation and transformation, and the degree of marketization will become higher and higher with the increasingly fierce competition. In particular, the rise of a batch of new urban newspaper groups has exacerbated the competition in the newspaper market. Judging from the current trend of development, the newspaper industry competition has shifted from the earlier “quantity warfare” and “price warfare” to a higher level of innovation competition. In this paper, the innovation elements in the modern newspaper competition