文化是农村集镇的灵魂,群众文化建设则是全面建设小康社会,实现和谐社会的目标内容之一。在文化与经济和政治相互交融的现代社会,文化软实力的地位和作用日趋凸显。群众文化建设,对于推动集镇文化大发展大繁荣,加快集镇经济社会和谐发展起着关键作用。 Culture is the soul of a rural market and mass cultural construction is one of the objectives of building a moderately prosperous society and achieving a harmonious society. In the modern society where culture and economy and politics are interwoven, the status and role of cultural soft power have become increasingly prominent. The construction of mass culture plays a key role in promoting the great development and prosperity of the town’s culture and in accelerating the harmonious economic and social development of the town.