品牌,作为无形资产,对企业经营至关重要,对飞速发展的电视媒体而言,也是赖以生存和发展的生命。 中央电视台以其强大的国家台雄厚实力,在铸造品牌方面独具匠心,领改革先河,树品牌旗帜,并不断刷新,使电视节目品牌、频道品牌独具特色。《新闻联播》、《现在播报》、《焦点访谈》、《东方时空》、《实话实说》、《新闻调查》等节目品牌,深深扎根于观众,以其强大的吸引力吸引了观众在一种不自觉状态中锁定频道,不自觉地产生忠诚和偏爱。 湖南电视台的《快乐大本营》、《潇湘晨光》、浙江卫视、北京卫视的《晚间新闻报道》、《北京特快》等都以诱人的魅力,打出了各自媒体的品牌优势。扩大 Brand, as an intangible asset, is of crucial importance to the operation of the enterprise. For the rapidly developing television media, the brand is also the life to survive and develop. CCTV, with its strong national strength, is unique in casting its brand name, taking the lead in the reform, making its tree brand banner and constantly refreshing, making the TV program brand and channel brand unique. The show brands such as “News Network”, “Now Broadcasting”, “Focus Interview”, “Oriental Time and Space”, “Truth-seeking” and “News Survey” deeply rooted in the audience and attracted the audience with its strong attraction Unconsciously locked state channel, unconsciously produce loyalty and preference. Hunan TV Station’s “Happy Camp”, “Xiaoxiang Morning Light”, Zhejiang Satellite TV, Beijing Satellite TV’s “Evening News” and “Beijing Express” all use attractive sentiment to launch their own media brand advantages. expand