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加大创业教育是近年来国家为促进大学生就业所倡导的高校新一轮教学改革的重要内容,创业教育课程体系的设置是个复杂的系统工程,而把创业教育融入专业课程是当前需要积极探索的可行的重要改革方向。本文从高校创业教育培养人才的目标出发,在阐述《客户关系管理》课程的内容与创业过程的相关性的基础上,对该课程中融合创业教育的方式进行了一定的探讨,为高校专业课程教学中的创业人才培养提供了有益的尝试。
Increasing entrepreneurship education is an important part of the new round of teaching reform in colleges and universities advocated by the state in order to promote the employment of college students in recent years. Setting up a curriculum system for entrepreneurship education is a complicated systematic project. However, incorporating entrepreneurial education into professional courses is an active exploration at present Feasible direction of major reform. Based on the goal of cultivating talents in entrepreneurship education in colleges and universities, this paper elaborates the relationship between the content of “Customer Relationship Management” course and the process of starting an undertaking, and discusses the way of integrating entrepreneurial education in this course, Teaching entrepreneurship training provides a useful attempt.