近年来,随着新技术、新传播形式的不断发展,以移动互联网和手机为代表的各类新兴媒体迅速崛起。开播于2012年7月的《超级点子王》是最早与新媒体融合的日播型生活服务类节目,节目充分利用多媒体蓬勃发展的优势,全方位整合多种媒体形式、内容资源、技术平台和传播渠道进行节目推广。本文主要是在融媒体时代的大环境下,以《超级点子王》为例,就电视媒体的现状及产业化可能的发展问题进行研究与探讨。 In recent years, with the continuous development of new technologies and new forms of communication, various emerging media represented by mobile Internet and mobile phones have rapidly emerged. Launched in July 2012, “Super Punch King” is the first day-to-day lifestyle service program that integrates with new media. The show takes full advantage of the booming multimedia industry and integrates multi-media formats, content resources, technology platforms and Communication channels for program promotion. This article mainly studies and discusses the status quo of TV media and possible development of industrialization in the context of the media era.