在刚刚过去的2012年,视频网站的用户规模和浏览时长跃居互联网各应用第一,庞大的用户规模支撑着视频广告收入的持续高速增长。视频网站已经成为品牌广告主不可缺失的主流传播平台,网络视频也在品牌传播当中扮演着越来越重要的角色。随着重要性的日益提升,视频广告的规范化和标准化也成为行业亟待推进的工作,处在产业链不同位 In 2012, the number of users and the browsing time of video websites jumped to the tops of Internet applications in 2012, and the huge user base supported the continuous high-speed growth of video advertising revenue. Video websites have become an indispensable mainstream communication platform for brand advertisers, and online video plays an increasingly important role in brand communication. With the increasing importance, the standardization and standardization of video advertising has also become an urgent need to promote the work of the industry, in different positions in the industry chain