论文部分内容阅读
1995年未,山东省最大的商业零售企业--淄博商厦,踏浪潮头,隆重开业。此时,淄博市20多家大中型商店和众多的小商店,早已把鲁中消费品市场瓜分得七零八落。但是,商厦开业不久,便以独有的英姿、开放型的经营思想、先进的经营机制和全新的营销策略,如一匹黑马腾空而起,在商界同行及广大消费者中产生一种不凡的淄博商厦效应——开业3天,销售额逾千万元,两个月过亿元,十个月突破3.2亿元,96年全年实现销售额4.6亿元,利润1500万元。春节销售高峰期,日最高销售额达502.6万元,一举跨入全省商业十强,跻
In 1995, Shandong Province, the largest commercial retail enterprises - Zibo commercial buildings, riding the wave of the tide, a grand opening. At this point, Zibo City, more than 20 large and medium-sized stores and many small shops, Lu has long been in the consumer market fragmented. However, soon after the opening of the mansion, it has a unique heroic, open-minded business ideas, advanced management mechanism and a new marketing strategy, such as a dark horse into the sky, in the business community and consumers have an extraordinary Zibo Commercial effect - Opened three days, sales of more than 10 million yuan, two months over 100 million yuan, 10 months exceeded 320 million yuan, 96 annual sales of 460 million yuan, a profit of 15 million yuan. Spring Festival sales peak, the highest sales of up to 502.6 million yuan, in one fell swoop into the province’s top ten business,