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“创新第一”(Innovatory first)是设计界的金科玉律,创新是一个极为敏感的问题,也是许多媒体议论的话题.当前包装设计界有两种表现形式:一是盲目的模仿(Copycat)设计.他所发布的作品往往特别与名牌产品的设计非常接近,极为相似.这样他就可能会因为模仿现有包装设计而站在被告席上,正如最近在电视节目调查听证会上一样,因为他触犯了商标、标记等有关法规.另一种是通过市场调查,就现存的同类产品包装设计进行分析,其主要目的是找出与竞争对象完全不同的能够被消费者截然分别的设计要素来.
Innovatory first is the golden rule of design, innovation is a very sensitive issue, but also the topic of many media discussions.The current packaging design has two manifestations: First, the blind copycat design. His published work is often very similar and very similar to the design of a brand-name product, so that he may stand in the dock for imitating an existing package design, as he recently did at a television program investigation hearing because he violated Trademarks, labels and other relevant laws and regulations.The other is through market research, the existing similar product packaging design analysis, the main purpose is to find out completely different from the competition can be consumer distinct design elements to.