“广告预售额每每创新高,广告资源售卖方式屡有创新。央视正用自己的方式牢牢抓住企业的心,企业也在有限资源下寻求更多的主动性。”几乎每年的11月18日部是中国企业界精英们揪心而又兴奋的日子。在这一天,全国1000多家企业高层将在北京西长安街的梅地亚中心会议厅决定来年品牌营销的大事。“总额达到109.6645亿元,创16年新高,比去年增加17.1亿元,增长18.47%。”21时20分,中央电视台广告部主任夏洪波公布了 “Advertising sales every year, a record high, advertising resources, innovative ways of selling CCTV is its own way firmly grasp the heart of the business, enterprises are also limited resources for more initiative. ” Almost every year November 18 is the day when Chinese business elites are worried and excited. On this day, senior executives from more than 1,000 enterprises in the country will decide on brand marketing activities in the coming year at the Media Center Conference Hall in West Chang’an Avenue, Beijing. “The total reached 109.6645 trillion yuan, a 16-year high, an increase of 17.1 billion yuan over last year, an increase of 18.47%.” "21:20, Xia Hongbo, director of CCTV’s advertising department announced