奥运会是当今世界上最有影响的国际盛会之一,在1984年洛杉矾奥运会以前,从经济角度讲,举办奥运会都是赔钱买卖,瘵办国更多将之视为“形象工程”。但自从1984年美国洛杉矾奥运会成功地推出了一套赢利的商业运作模式后,后来的汉城、巴塞罗那、亚特兰大以及2000年悉尼奥运会都成了赚钱而且是赚大钱的生意。奥运会的商业运作能给六博会带来什么启示?带着这个问题,记者采访了奥运会形象设计专家、北京奥运会会徽的主创者之一、北京始创国际企划有限公司的董事长张武先生。他提出 The Olympic Games is one of the most influential international events in the world today. Before the 1984 Olympic Games in Los Angeles, from an economic point of view, all the Olympic Games were held for money-losing transactions, and the host country more regarded it as an “image project.” But since 1984, when the Los Angeles Olympic Games in the United States successfully launched a profitable business model, later Seoul, Barcelona, ​​Atlanta and the 2000 Sydney Olympics all made money and made big profits. With this question, the reporter interviewed Zhang Wu, an Olympic image design expert and one of the founders of Beijing Olympic Games emblem, and the chairman of Beijing Capital International Planning Co., Ltd. he proposes