信用是一切成功的商业关系的基础。在互联网出现以前,面对面的直接交流给交易双方以充分的信心,从而能够支持长期和有利可图的投资。最近的研究表明,诸如电话,信件,包括email等形式的面对面的交流可以极大地促进交易双方建立信用关系。但是随着B2B电子商务的爆炸式发展,信用的建立不能再以传统的方式进行。我们现在希望尽可能多的人们在一起合作,但是其中很多人可能未曾谋面。因此,在互联网经济的时代,只有那些有能力解决身份认证、信用建立以及实际运营等等一系列问题的公司才可能灵活地操作电子商务,从而在竞争中傲视群雄。 Credit is the foundation of all successful business relationships. Before the advent of the Internet, direct face-to-face exchanges gave both parties full confidence that they could support long-term and profitable investments. Recent research shows that face-to-face communications such as telephone, mail, and email can greatly facilitate the establishment of credit relations between the parties to the transaction. However, with the explosive development of B2B e-commerce, the establishment of credit can no longer be conducted in the traditional way. We now want as many people as possible to work together, but many of them may not have met. Therefore, in the era of Internet economy, only those companies that have the ability to solve a series of problems such as authentication, credit establishment and actual operation may be able to operate e-commerce with flexibility so as to win the competition.