近年来,政府通过一系列政策转型,不仅许可各类资本参与媒体经营,还为媒体资本运营拓宽了渠道。2007年年底,辽宁出版传媒A股上市,成为了国内第一家编辑与经营业务整体上市的出版企业。文章对辽宁出版传媒的资本运营模式归纳了六个要点,旨在为国内出版企业提供借鉴。 In recent years, the government has adopted a series of policy reforms that not only allow all kinds of capital to participate in the media business, but also broaden the channels for media capital operation. At the end of 2007, Liaoning Publishing Media A-share listed became the first publishing company in China that listed and listed the first editing and operating business in China. The article summarizes the six key points of the mode of capital operation of publishing and publishing media in Liaoning, and aims to provide reference for domestic publishing enterprises.