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国内正式提出广播电视节目制播分离改革近10年来,绝大多数省级电台和经济发达地区的市级电台都不同程度地进行了广播节目的制播分离改革和产业化发展探索。国内广播节目的制播分离呈现出了三个特点:媒体围绕文化产业改革开展音频制作经营业务;社会化传媒公司积极进入音频节目的生产和销售;以新媒体为主要发展方向成为共识,音频产业新的商业平台、盈利模式还在探索中。
In the past 10 years, most provincial-level radio stations and municipal radio stations in economically developed regions have carried out research on the separation, reform and industrialization of radio and television broadcasting from broadcasting and broadcasting. Separation of production and broadcasting of domestic broadcast shows three characteristics: the media around the cultural industry reform to carry out audio production business; social media companies to actively enter the production and sale of audio programs; new media as the main direction of development to become a consensus, the audio industry The new commercial platform, profit model is still exploring.