“微博”乃时下最热的新兴媒介,其实时性、现场感以及快捷性成为全民“聚众狂欢”的新的话语空间。短小精简的编辑形式,微型灵感素材库的效用也让微博成为精英群体表达自我,启发大众的平台。因而微博具有了自身的“增量价值”。于自身阅读体验而言,微博可不断更新有益的资源储量,将信息素材化,同时培养高度凝练的写作习惯。只有对这种极具生命力的传播渠道善加利用,才能做出属于自己的文化“美食”。 “Weibo ” is the hottest emerging media of the moment. Its real-time nature, sense of presence and quickness have become the new discourse space for the entire people. Short and streamlined editorial forms, the effectiveness of micro-inspired material library also makes microblogging elite groups to express themselves and inspire the public platform. Therefore, microblogging has its own “incremental value ”. In terms of their own reading experience, Weibo can continuously update useful resource reserves, materialize information and cultivate highly condensed writing habits. Only by using this extremely viable communication channel can we make our own culture.