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一、中国广告业的现状中国广告业是在1979年以后恢复发展起来的。十几年来得到了迅猛的发展,特别是近几年里,显示出它的巨大活力和勃勃生机。据最新资料统计,我国的广告公司在1995年初已达到18405家。从业人数达42万人。1991—1995年广告营业额的增长速度是成倍的。1995年巳达200多亿人民币。广告业的飞速发展并不是孤立的,是生产力发展的必然结果。十五年的改革,我国已初步形成了商品市场、
I. Status Quo of China’s Advertising Industry China’s advertising industry was revived after 1979. More than 10 years have seen rapid development, especially in recent years, showing its tremendous vitality and vitality. According to the latest statistics, China’s advertising companies reached 18,405 in early 1995. The number of employees is 420,000. The growth rate of advertising revenue in 1991-1995 was doubled. In 1995, it reached more than 20 billion RMB. The rapid development of the advertising industry is not isolated and is the inevitable result of the development of the productive forces. In the fifteen-year reform, China has initially formed a commodity market,