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如何公正的衡量销售人员的业绩,并给以客观的评价,利用评价结果做出销售人员薪酬及职业发展规划,从而提高企业销售人员的满意度,最大限度的调动其积极性、主动性,是每个企业需要考虑的重要问题。本文在阐明企业销售人员绩效考核目的与意义的基础上,分析企业销售人员以绩取酬方式存在问题,确立科学的销售人员绩效考核的指标体系、考核的程序,并阐述了完善销售人员以绩取酬方式应注意的问题。
How to measure sales performance fairly, and give an objective evaluation, the use of evaluation results to make sales salaries and career development planning, thereby enhancing the satisfaction of sales staff, maximize the mobilization of their enthusiasm, is every An important issue that businesses need to consider. On the basis of clarifying the purpose and significance of the performance appraisal of salesman, this article analyzes the problems that the salespeople pay for their performance, establishes the index system and appraisal procedure of the performance appraisal for the salesperson, and expounds how to improve the performance of the salesperson Remuneration should pay attention to the problem.