“社会化媒体”构建了与以往不同的“社会生态”环境,“精准的传播功能”要求以精准的客户需求、心理分析为基础,以及对间接却又可能“致命的”社会反响的掌控能力。“互动性”看起来十分美好而诱人,但是,企业,你真能做得到吗?而“及时性”就是一把双刃剑,很容易没讨好别人反而伤了自己。社会化媒体的企业价值,还有待企业的发掘并学会驾驭——这让我想起金庸老先生笔下的段誉, “Social Media ” built a “social ecology ” environment different from the past, “precise communication function ” requires accurate customer needs, based on psychological analysis, but also indirectly but may “Social response control ability. ”Interactivity “ looks very good and attractive, but the business, you really can do? And ”timeliness " is a double-edged sword, it is easy to please others but instead hurt himself. Corporate value of social media, but also to find the enterprise and learn to master the management - which reminds me of Mr. Jin Yonglao paragraph reputation,