面对电视对儿童日益广泛的影响，面对儿童对电视日益增长的需求，面对电视节目本身日益激烈的竞争，也许我们的儿童电视节目编导会更多地去为节目本身的出新出奇而绞尽脑汁，煞费苦心。笔者认为，如果单纯地这样去做，往往事倍功半。其实，最重要的是观念问题，因为观念是指导 In the face of the increasingly widespread impact of television on children and in the face of the ever-increasing demand for television by children and in the face of increasingly fierce competition in television programs, perhaps our children’s television program directors will be more and more surprised at the emergence of the program itself Brains, painstakingly. The author believes that if you simply do this, often less effective. In fact, the most important issue is the concept, because the concept is the guide