“互联网+”是运用信息通信技术及互联网平台,将传统行业与互联网结合在一起,从而创造新的发展生态。针对传统纸媒,其在“互联网+”时代下面临创新下滑和性能衰退等生存危机。据2015年的数据显示,报纸广告下降35.4%及其资源量下降37.9%。可见,传统纸媒唯有通过转型,才能适应“互联网+”时代的发展要求。下面,笔者将从内容生产、读者定位及经营模式出发,浅析“互联网+”时代下传统纸媒的转型 “Internet + ” is the use of information and communication technology and Internet platform, the traditional industries and the Internet together to create a new ecological development. For traditional paper media, it faces the crisis of survival such as the downturn of innovation and performance decline under the age of “Internet +”. According to 2015 data, newspaper advertisements dropped 35.4% and their resources declined by 37.9%. Visible, only through the transformation of traditional paper media in order to adapt to “Internet + ” era of development requirements. Next, the author will proceed from the content production, reader positioning and business model, analysis of “Internet + ” era of traditional paper media transition