鲁花，一个企业的菏泽之路
　　
　　在菏泽定陶县城南边，一个现代化的大型厂房矗立着，这是由莱阳鲁花集团投资1.2亿元建成的山东鲁花菏泽分公司的所在地。在崭新的办公楼里，孙孟全深情地望着远方，在他目光所及之处，也就是几十米的距离，是全国的“大动脉”——京九铁路，厂区大门则紧贴着宽阔的省道——定砀（菏泽定陶到安徽砀山）公路。孙孟全是鲁花集团的董事长。
　　其实，孙孟全在菏泽创办分公司只是第一步，他的目光在于以菏泽为中心的周围10多个地级区域。
　　据了解，在菏泽定陶的山东鲁花公司一期工程的生产能力达到了15万吨，而在莱阳的生产能力也不过是15万吨，但是鲁花在菏泽的投入还将继续增加，到2008年，总生产能力将达到100万吨。据透露，鲁花公司主要的生产能力很可能都将集中在菏泽定陶。
　　如果这样，鲁花需要花生的种植面积将达到26万公顷，能带动100万农民种花生。定陶县委宣传部新闻科科长宋国强介绍说，目前整个菏泽地区的花生已经满足不了鲁花，还需要从别的地方调入。
　　正是花生需求的增加，花生价格上扬很快，2000年是3000元/吨，2001年涨到4000元/吨，2003年则迅速攀升到5800元/吨，这与山东鲁花公司有很大关系。鲁花在税收、农民增收等方面都给菏泽带来了利好。
　　
　　东企西进抢商机
　　
　　鲁花只是东企西进的一个典型，不止鲁花，青啤、九发等企业都对菏泽青睐有加，在这片土地上追逐着自己的财富梦。据了解，近期东部企业有100个项目将落户菏泽，其中有70多个项目已签约。他们看好的是菏泽优势资源、地理位置和政府在政策上的优惠力度。
　　另外，鲁能、里能、新汶矿业集团、兖矿集团也是相继进入菏泽，他们看中的是华东地区惟一一块整装煤田。据介绍，虽然这些企业对菏泽经济发展的带动作用暂时还未显现出来，而先行者青啤菏泽分公司已累计纳税1.56亿元，成为全市第四纳税大户，提供了800多个就业岗位。
　　除了省内东部企业外，国内外一些知名企业也频频眷顾菏泽。据了解，中粮集团、台湾台塑集团、日本旭食品集团、泰国恒达公司、韩国世运工业等都相继来到菏泽。这些企业将为“突破菏泽”提供外部支持，菏泽正面临着巨大的机遇。
　　虽然菏泽属于欠发达地区，但在农业资源方面有着独特的优势，尤其在林产品、畜牧业、粮棉等方面资源丰富，在整个山东省中排在前列，而且劳动力成本比较低，这对东部加工出口型企业来说是一个机会，因为东部劳动力成本较菏泽高出近一倍，农产品资源相对匮乏，企业面临较大市场竞争压力。西部资源与东部资金的“相遇”，必然会诞生双赢的结果。
　　其实，东部企业更看好菏泽独特的地理优势和市场潜力。青啤菏泽分公司有关人士介绍，菏泽方圆200公里有近亿人口，仅菏泽就有近800多万人，这是很大的消费市场。青啤集团退可占领菏泽市场，进可以菏泽为桥头堡，向河南、安徽、河北、江苏辐射。
　　在中共菏泽市委书记陈光看来，这种基于发展的共同需求和东西经济结构的差异与互补性，使得东企西进成为必然。换个角度看东企西进，可以看到东西合作、优势互补、共同发展的巨大商机，对于东部和西部来讲，这都是一个不可多得的机遇。
　　
　　1000亿元新动力
　　
　　在菏泽，由菏泽市计委牵头成立的工程咨询院紧张的工作暂时告一段落。前不久，这个咨询院紧锣密鼓地策划了一批总投资1000亿元的120个大项目，这些项目分“六大工程”。通过这些项目的招商，将为“突破菏泽”提供强有力的外部支持，同时也会提供更多的商机。
　　“我们60%的项目已完成报批立项，有1/3的项目已开工建设”，菏泽市市长助理、菏泽计委主任李学军告诉记者，这些项目都是根据菏泽市政府提出了打造“一个中心、两个基地”的发展思路策划的。
　　据介绍，这“六大工程”项目是：能源化工基地工程，投资400亿元；林业产业化工程，投资100亿元；畜牧产业化工程，投资200亿元；绿色农产品加工基地工程，投资100亿元；区域中心城市建设工程，投资100亿元；商贸流通中心建设工程，投资100亿元。
　　目前，济菏高速公路、菏兰高速公路、菏泽电厂三期工程、郭屯矿井、彭庄矿井等国内项目可研报告获得批复；鄄城黄河大桥、舜王城中药材科技示范园、恒盛大市场等国内合资项目资金陆续到位。
　　华润电厂、清真牛羊肉出口基地等利用外资项目，前期工作基本完成，外资已基本到位; 德商高速公路、煤田铁路专用线、城市基础设施等项目前期工作进展顺利。
　　“对于这些项目，我们都进行了招商，招商引资是菏泽突破最重要的外力”。菏泽市招商局项目部主任赵敬涛告诉记者，在招商方面，他们尽可能地提供各种优惠，如在土地租赁、税收、政府待遇等方面，都要求比别的地方好，这对来投资的企业来说绝对是个很好的机会。
　　其实，中共菏泽市委书记陈光的话，更反映了他们招商的决心和对客商的态度，“我们就是要先让客商赚钱，只有他们赚钱了，我们才能赚钱，这是双赢。如何让他们赚钱，我们除了有便利的条件外，当然还要提供各种各样的优惠和服务”。
　　显然，1000亿元绝对是个大蛋糕，在菏泽实现自身突破的时候，将带来更多的商机。
　　
　　Relevant news reveals that the Shandong Luhua (Heze) Company, incorporated in Dingtao County of Heze, has already hit the production ability of 150 thousand tons during the first phase of construction, which is equal to the production ability of its parent company located in Laiyang City. However, Luhua will continue to increase investment in Dingtao, increasing the total production ability to one million tons by 2008. News released from this company has also revealed that the main production capacity of Luhua will soon shift to Dingtao.
　　To realize this goal, Luhua needs a planting area of 260 thousand hectares of peanuts to support its production in Dingtao, promoting one million farmers involved in peanut planting. Song Guoqiang, chief of the news section of the Publicity Department of Dingtao County is quoted as introducing that at present, the peanut planting in Dingtao cannot satisfy Luhua’s need any more, so more peanuts must be purchased from other regions.
　　Luhua is only one representative of the increasing number of enterprises incorporated in the western regions of Shandong Province. Besides, Luhua, other large-sized enterprises, such as Tsingtao Beer and Jiufa, have expressed their inclination to invest in Heze. Recent statistics reveal that in the near future 100 projects from eastern enterprises will settle in Heze, and more than 70 contracts concerning these projects have already been signed. What they favor is Heze’s rich natural resources, geographical location, and preferential policies provided by the government.
　　Besides these enterprises from eastern Shandong, some famous domestic and overseas enterprises, such as China National Cereals, Oils & Foodstuffs Imp. & Exp. Corp. (CCFCO), Taiwan based Formosa Plastics Group, Thailand based Hengda Corporation, and South Korea based SeWoon Industrial Co., Ltd., have also started to invest in Heze. These enterprises will provide external support for “Breaking through Heze” and produce favorable opportunities for Heze’s further development.
　　Heze, though still an underdeveloped city, has unique advantages in agriculture resources. In terms of forestry products, livestock products, cereals, and cotton, particularly, Heze ranks in the forefront. Moreover, the labor cost in Heze is relatively low, which provides good opportunities for export-oriented enterprises in eastern Shandong offering new jobs for Heze’s unemployed workers.
　　Enterprises from eastern Shandong can also take advantage of the geographical advantages and marketing potential of Heze. According to executives at the Tsingtao Beer Corporation Heze Branch, the 200 square kilometers of land in and around the city proper of Heze provides home to nearly 100 million people, who provide both an adequate pool of talented labor and a large market of potential consumers. Therefore, Tsingtao Beer has invested in Heze to provide its top-quality beer, now celebrating more than one hundred years of production, to western Shandong and also to radiate out to the neighboring provinces of Henan, Anhui, Hebei, and Jiangsu.
　　Not long ago, the Engineering Consultancy Academy of Heze planned 120 projects with investments exceeding 100 billion yuan, which will add more business opportunities for “Breaking through Heze.” In brief, these projects can be summarized into “Six Grand Engineering Projects,” which can be summarized as follows: the energy resource and chemical industry base project with an investment of 40 billion yuan; the forestry industrialization project with a total investment of 10 billion yuan; the animal husbandry industrialization project with 20 billion yuan; the green agricultural products processing project with 10 billion yuan; the regional center city construction project with 10 billion yuan; and the Commerce & Trade Circulation Center construction project with 10 billion yuan.
　　So far, the feasibility reports concerning some major domestic projects Ñ the Jihe and Helan Expressways, the third phase of the Heze Power Plant Project, and the Guotun and Pengzhuang Mine Well projects Ñ have all been approved. Actual funds have already been invested in some joint projects, such as the Yellow River Bridge in Yuncheng, the Shuwangcheng Hi-tech Demonstration Park of Traditional Chinese Medicine, and the Hengsheng Market.