人们已听惯了这样的故事:中国富人又买光了波尔多的葡萄酒。目前,中国是法国红酒在全球的最大市场,富豪像买名牌手包和豪华跑车那样,为极品葡萄酒一掷千金。最近,中国的红酒热已经开始向中产蔓延。比如,姚明2011年在美国加利福尼亚建了一座酒庄,几个月前,姚品牌增加了一款低价红酒,瞄准中国人概念里的“小资”。现在,连亚马逊也开始在中国卖精选的加州红酒了。 People are used to the story that Chinese wealthy people bought Bordeaux wines. At present, China is the largest market for French wine in the world. Like the famous brand handbags and luxury sports cars, Regal is making great efforts to throw out the best wine. Recently, the red wine in China has started to spread to middle-class products. For example, Yao built a winery in California in 2011. A few months ago, Yao brand added a low-priced wine aimed at the “petty bourgeoisie” in the Chinese concept. Now, even Amazon has started selling select California wines in China.