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广告符号作为符号学中较为特殊、应用较为广泛的一个分支系统,因其民族性、地域性、文化性的差异,我们可以将其进行比较与划分,从而更好地研究运用符号的民族性。在全球化趋势的格局中,广告符号的民族性反而越加凸显,“越是民族的,越是世界的”。广告符号的民族性使得广告在不同地域和民族之间产生了良好的效果,在营销抉择中为大广告商采用全球性战略还是区域性战略提供了依据。中华民族具有悠久的历史文化,向来不乏独特神奇的民族符号,并且已越来越广泛地被全世界所了解和认同。2008年,在“北京奥运”这一极具魔力的全新的符号中无疑蕴含着巨大的内涵等待人们去认真解读。
Advertising symbols, as a special and widely used branch system in semiotics, can be compared and divided because of their ethnic, regional and cultural differences to better study the nationality of using symbols. In the global trend of the pattern, the nationality of advertising symbols more and more prominent, “The more national, the more the world ”. The nationality of the advertising symbols makes the advertising have a good effect between different regions and ethnic groups, and provide the basis for large advertisers to adopt global strategy or regional strategy in marketing decisions. The Chinese nation, which has a long history and culture, has always had a unique and unique national symbol and has become more and more widely known and recognized by the whole world. In 2008, the brand new symbol of “Beijing Olympics” undoubtedly contains a huge content waiting for people to seriously interpret it.