不断发展的科学技术和经济推动了人们对精神文化和物质文化的强烈追求,从而使得电视行业的发展空间逐渐增大。尤其是电视理论的匮乏成为当今的研究重点。当前我们的电视理论研究还处于初级阶段,很多观念还不太成熟,与观众和市场的需求不能相适应,这样就使得电视理论的创新迫在眉睫。本文对电视理论的创新进行研究,为电视事业的发展提供参考。 The continuous development of science and technology and economy promote people’s strong pursuit of spiritual culture and material culture, thus making the development of television industry gradually increase. In particular, the lack of television theory has become the focus of today’s research. At present, our TV theory research is still in its infancy, many of the concepts are not yet mature, and the needs of the audience and the market can not be adapted, thus making television theory innovation is imminent. This paper studies the innovation of television theory and provides a reference for the development of television industry.