当前,消费者在购买消费品时越来越注重商品的品牌,也就是希望购买名牌商品。因为他们知道,名牌商品就等于优质商品。鉴于此,企业创名牌的意识也越来越强。在自行车行业中,“永久”、“凤凰”都是全国驰名商标,“飞鸽”、“五羊”、“金狮”也曾列入名牌产品之列,台资企业的“捷安特”、“美利达”更是世 At present, consumers are paying more and more attention to the brand of their products when they buy consumer products, that is, they want to buy brand-name products. Because they know that brand-name goods are equal to high-quality goods. In view of this, companies have become more and more aware of brand names. In the bicycle industry, “Permanent” and “Phoenix” are well-known trademarks in the country. “Flying Pigeon,” “Wilyang,” and “Golden Lion” have also been included in the list of brand-name products. The “Giant Giants” of Taiwan-funded enterprises and " Merida is more a world