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11月18日,中央电视台2015年黄金资源广告招标会在京举行,数百家企业、千余名代表齐聚一堂,参与了这场年度国内电视广告招商的“压轴大戏”。经过6个小时、五个轮次的激烈竞争,下午3点,现场招标大会结束,2015年招标预售总额高于去年。与央视的收视规模相当,央视广告规模也高居全国电视媒体榜首。2015年央视广告招标预售包括签约认购和招标竞购两部分,自10月8日签约认购启动以来,已有百余家企业陆续圈定央视各类资源。18日举行的现场招标,由于许多往年的招标项目今年改成了签约,现场招标资源比往年减少,
On November 18, CCTV’s Bidding for Gold Resources Advertising in 2015 was held in Beijing. Hundreds of enterprises and over a thousand delegates came together to participate in the “grand finale” of this year’s domestic television advertising investment. After 6 hours and 5 rounds of fierce competition, at 3 pm, the on-site bidding ceremony ended. The total amount of pre-bidding in 2015 was higher than last year. And CCTV’s ratings scale, CCTV advertising is also the largest scale of the country’s television media. CCTV advertising bidding in 2015, including subscription subscription and bidding two parts, since October 8 signing subscription started, there have been more than a hundred companies have been delineated all kinds of CCTV resources. The on-site bidding held on the 18th, due to the fact that many bidding projects in previous years were transformed into contracts this year, the on-the-spot bidding resources have decreased as compared with previous years,