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企业市场营销活动成功的标志是能够取得优秀的销售业绩,而稳定的销售态势则是依靠企业市场营销能够准确把握客户心理,激发购买动机,使客户产生良好购买行为与体验。因此企业应重视客户心理的研究对市场营销的关系,本文站在企业市场营销的角度,分析了现代顾客的购买动机,把握客户心理的方法措施,进一步明确了企业营销把握客户心理产生的效果。
The successful sign of the enterprise marketing campaign is to achieve excellent sales performance, while the stable sales trend relies on the marketing of the enterprise to accurately grasp the customer psychology, stimulate the purchasing motivation, and make the customers have good buying behavior and experience. Therefore, enterprises should pay attention to the research of customer psychology on the relationship between marketing. This article from the perspective of enterprise marketing, analysis of the purchasing motivation of modern customers, customer psychology methods and measures to further clarify the enterprise marketing grasp the effect of customer psychology.