作为比较特殊的保健品行业,其消费者也多是中高档消费人群,对面这样的一群消费对象,应该怎样营销?且目前的营销环境也发生了重大变化,网络媒体以其较高的投入产出比,已经越来越成为广告主营销的主战场。如何在这样多变的环境下,杀出重围,赢得市场,值得保健品行业慎重思索。安利纽崔莱的网络调研式营销值得我们借鉴。定位准确,权威可信 As a relatively special health care product industry, its consumers are mostly middle-to-high-end consumer groups. How should such a group of consumers be faced with marketing? The current marketing environment has also undergone major changes, and online media has used higher input. Outcome, has become more and more the main battlefield of advertisers marketing. How to survive in such a volatile environment and win the market, the health care industry is worthy of careful consideration. Amway Nutrilite’s online survey marketing is worth learning from. Accurate positioning, authoritative credibility