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报纸的生存随着报业危机以及新媒体的快速发展显得举步维艰,濒临消失的地步。本文研究探讨网媒冲击下企业报数字化道路,首先从报业危机爆发分析出发,然后就“数字优先”的必然性从纸媒数字化的崛起及停刊转网的报业实践案例两个方面进行了深入的分析。最后从创新的视角阐述了网媒冲击下企业报数字化的道路,并且对企业报的未来发展进行了展望。
With the newspaper crisis and the rapid development of new media, the survival of the newspaper seems to be struggling and is on the verge of disappearing. This paper studies the digital media business under the impact of the news media, first of all, starting from the analysis of the newspaper crisis and then the inevitability of “digital first” from two aspects: the rise of digital media and the case of newspaper industry in-depth analysis. Finally, from the perspective of innovation, this paper expounds the digitalization of Corporations under the influence of internet media and forecasts the future development of Corporations.