一、高职高专《市场调研》课程教学改革面临的问题高职高专《市场调研》课程是市场营销专业和相关专业的专业基础课。该课程旨在通过课堂教学和调查实习环节训练,学生可以具备市场调查方案设计、抽样设计、问卷设计、数据收集与分析、调查报告撰写与提报等能力,最终具备企业基层营销岗位的市场调研与分析的综合技能,并能独立主持或参与负责企业的市场调研项目。 First, vocational education market research problems facing the reform Higher vocational college “market research” course is marketing and related professional professional basic course. The course is designed to train students through classroom teaching and survey internships. Students can have the ability to conduct market research program design, sampling design, questionnaire design, data collection and analysis, report writing and reporting, and finally have the market research of grassroots marketing posts And analysis of the integrated skills, and can independently preside over or participate in the enterprise market research project.