办刊的经验千万种,在当今受网络冲击越益显著的形势下,作为纸质媒体,尤其是期刊市场,如何应对这种挑战。笔者从“不为读者所偏、不为炒作所牵、不为同行所惑、不为领导所慌”四个方面提出在实践中总结出来的经验。 Tens of thousands of experience in running a journal, in the present increasingly affected by the impact of the network situation, as the paper media, especially journals market, how to deal with this challenge. The author puts forward the experience summed up in practice from four aspects: “not for the reader, not for the speculation, not for the colleague confused, not for the leadership panic.”