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2011年,中国冰箱零售市场三门冰箱零售额达到市场的30%,零售量近1/4,而在捷孚凯(GfK中国)监测的大中城市市场,零售额份额已经超过三分之一,零售量份额也超过30%。在中国冰箱市场,三门冰箱真正走向普及。整体市场动态整体市场同比下降据捷孚凯(GfK中国)全国零售推算数据,2012年第一季度中国冰箱零售量为548万台,较2010年第一季度下降9%,零售额139亿元,同比下降12%,这是5年以来,冰箱市场首次出现第一季度销售下滑。
In 2011, retail sales of three refrigerators in China’s refrigerator retail market reached 30% of the retail sales and nearly one quarter of the retail sales, while the share of retail sales in the large and medium-sized cities monitored by GfK China has exceeded one-third , Retail share of more than 30%. In the Chinese refrigerator market, the three refrigerators really become popular. Overall Market Dynamics Overall Market Decline According to GfK China’s national retail projection, China’s retail sales of refrigerators reached 5.48 million units in the first quarter of 2012, down 9% from the first quarter of 2010 and retailing amounted to RMB13.9 billion, A 12% drop from the same period of last year. This is the first time in five years that the refrigerator market saw its first-quarter sales fall.