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1978年中美建交,青岛啤酒作为中国人民的使者,当年就进入美国市场,并销售了两万箱。初试牛刀,使代理青岛啤酒的莫纳克公司有了信心。莫纳克公司是一家集生产、销售于一体的啤酒公司,在美国,有一套完整的销售网络,销售青啤的经理司仲达先生年轻英俊,在中国多年,讲一口流利的普通话,甚至会用中国方言讲“黄段子”。在他的沟通与策划下,青岛啤酒像闪电,一夜间布满了美国的超市、商场、酒店、餐馆。青岛啤酒进入美国市场以前,就已经出口到许多国家和地区。这种适合现代社会潮流的苦味小,口味淡的新型啤酒,受到广大消费者的喜爱,美国人也早有所闻。世界上任何种族的人,对酸、甜、苦、辣、咸的感觉都是一样的。
The establishment of diplomatic relations between China and the United States in 1978, as the messenger of the Chinese people, Tsingtao Brewery entered the U.S. market that year and sold 20,000 boxes. First try chopper, so that the agent of Tsingtao Brewery’s Monarch has confidence. Monarch company is a production and sales of beer company, in the United States, has a complete sales network, Tsingtao Brewery sales manager Mr. Zhongda young handsome, in China for many years, speak fluent Mandarin, and even will Speak Chinese dialect “Yellow Duan Zi ”. Under his communication and planning, Tsingtao Brewery is like lightning, overnight covered with American supermarkets, shopping malls, hotels, restaurants. Tsingtao Brewery has been exported to many countries and regions before entering the US market. This new type of beer, which is suitable for the modern society and has a low bitterness and a light taste, has been favored by consumers. Americans have long heard of it. People of any race in the world feel the same about sour, sweet, bitter, spicy and salty.