“没有销售就没有企业”。企业在经营活动中采取有效的营销策略固然很重要,但是营销策略并不是孤立的,它要同市场的主宰——顾客满意程度相结合。唯如此,方能“如鱼得水”,“游刃有余”。 现代企业,由于周围环境有变化,企业的经营战略也在变化。从整个市场来看,在60年代、70年代经济高速增长的时期,市 “There is no business without sales.” It is of course important for companies to adopt effective marketing strategies in their business activities. However, marketing strategies are not isolated. They must be combined with the market’s master, customer satisfaction. Only in this way can we “get the water” and “have a good job.” Modern companies are changing their business strategies because of changes in their surrounding environment. From the perspective of the entire market, in the period of rapid economic growth in the 1960s and 1970s,