随着改革开放进程的加快,市场经济的逐步完善,市场在竞争中起着主导作用,竞争是市场的固有性质,电视行业的竞争也不可避免,竞争是一把双刃剑,对个体而言,它给其带来了巨大的压力,同时良性的竞争能够促使个体的自我完善,对整个行业的发展起着促进作用。而省级电视台所面临的竞争压力是十分巨大的,同央视的竞争,省级电视台之间的竞争,以及同地方电视台之间的竞争。笔者主要通过省级电视台自身的问题,解决策略来谈如何提高其收视率,增强自身的竞争力。 With the acceleration of the process of reform and opening up and the gradual improvement of the market economy, the market plays a leading role in the competition. Competition is the inherent nature of the market. The competition in the television industry is also inevitable. Competition is a double-edged sword. For the individual , Which brought tremendous pressure on it. At the same time, healthy competition can promote individual self-improvement and promote the development of the whole industry. The provincial TV stations are facing a lot of pressure to compete with CCTV, provincial TV stations and local TV stations. The author mainly through the provincial television station’s own problems, to solve the strategy to talk about how to improve its ratings and enhance their competitiveness.