在中国财经媒体竞争不断加剧的大环境下,核心竞争力的培育是一个重要的理论与实践问题。本文试图从内容与经营两个维度论证财经媒体培育双重核心竞争力的途径:在内容方面,立足于受众细分,与目标读者的需求保持高度一致;在经营方面,打造财经媒体产业价值链,利用资源整合实现价值增值。 Under the circumstance of increasingly fierce competition in China’s financial and economic media, the cultivation of core competitiveness is an important theoretical and practical issue. This article tries to prove the way of cultivating dual core competitiveness of financial media from the two dimensions of content and operation: in terms of content, it is based on audience segmentation and maintains a high degree of consistency with the needs of target readers; in business, the value chain of financial media industry is built, Use of resources to achieve value added value integration.