动漫形象商业化常见的有两种方式:一是衍生品,二是形象授权,现在,张小盒动漫用做电商的方式尝试商业化之路。动漫产业与互联网产业很像,一方面有大量的用户,另一方面却是商业化的道路不畅。一般而言,一个动漫形象的盈利往往通过衍生品或形象授权的方式来实现,而现在有人用电商的手段实现其商业化,这便是张小盒动漫正在做的事情。 There are two common ways to commercialize cartoon images: one is derivative, and the other is image authorization. Now, Zhang Xiaoxuan’s cartoon is used as a way for electricity providers to try commercialization. The animation industry is very much like the Internet industry, with a large number of users on the one hand and poor commercialization on the other. In general, the profitability of an animation image is usually realized through the derivative or image authorization. Now some people use the electricity supplier to realize its commercialization. This is what Zhang Xiao-carton is doing.