编前:公益广告作为一种特殊形式的电视节目,有着自己的特点和地位。它形式短小精悍,内涵发人深省,积极地发挥着弘扬正气、针砭时弊的作用。公益广告在百度百科里的意思为:公益广告是以为公众谋利益和提高福利待遇为目的而设计的广告;是企业或社会团体向消费者阐明它对社会的功能和责任,表明自己追求的 Editor: Public service ads as a special form of television programs, has its own characteristics and status. Its form is short and pithy, its connotation is thought-provoking, and it actively plays the role of carrying forward the righteous thoughts and punctuality. Public service ads in Baidu Encyclopedia means: public service ads are for the public interest and improve the benefits for the purpose of the design of advertising; is business or social groups to consumers clarify its social functions and responsibilities, that they pursue