社会文化环境是一个社会的民族特征、生活方式、风俗习惯、语言文字、价值观念、道德规范和教育水平等的总和。不同国家和地区的人民,受特定的社会文化环境的影响而形成不同的生活模式和消费行为。就是在同一个大的社会文化背景之下,消费者的消费模式虽然大体相似但也绝不完全相同。因此,社会文化因素会直接或间接地影响产品的设计、款式、包装、乃至信息的传播方式等,进而直接对企业的市场营销活动产生重要影响。这种影 The social and cultural environment is the sum of a nation’s ethnic characteristics, lifestyle, customs, language, values, ethics, and education level. People in different countries and regions are affected by specific social and cultural environments to form different modes of life and consumer behavior. In the same large social and cultural context, the consumption patterns of consumers are generally similar but never completely the same. Therefore, social and cultural factors will directly or indirectly affect product design, style, packaging, and even the dissemination of information, and thus directly have a significant impact on the company’s marketing activities. This shadow