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南振中撰文指出,“三贴近”的本质和核心就是密切联系人民群众。我们应该清醒地意识到,主流媒体正确引导舆论的力度写新闻报道“三贴近”的程度成正比。如果偏离实际、远离生活、脱离群众,主流媒体就难以形成对社会舆论的有效影响力,从客观效果上看,等于自动放弃了正确引导舆论之责。坚持“三贴近”原则,进一步密切新闻报道同人民群众的联系,是新世纪加强和改进新闻报道的着力点和突破口。
An article written by Nan Zhenzhong pointed out: The essence and core of the “three closeness” are to closely contact the masses of the people. We should clearly understand that the extent to which the mainstream media correctly guides public opinion and writes the coverage of “three close-ups” in the news media is proportionate. If we deviate from the reality, stay away from life, and break away from the masses, it will be hard for the mainstream media to form an effective influence on public opinion. From an objective point of view, it will automatically give up the responsibility of correctly guiding public opinion. Adhering to the principle of “three closerness” and closer ties between news reports and the people are the focus and breakthrough point for strengthening and improving news reports in the new century.