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电视节目创造应该坚持适应受众需要的原则。根据我国的现状,观众对电视节目的现实需求表现在三个方面:电视节目数量的需求;电视节目质量的需求;电视节目内容的需求。从节目数量和质量的要求看,《中国电视栏目发展报告》认为,市场对电视栏目的需求将不会减少,而会成倍增加;从结构上看,精品栏目供不应求,劣质栏目面临淘汰。从节目内容上看,要安排受众喜闻乐见的节目,能反映群众生活的节目,即贴近群众、贴近生活、贴近实际的节目。观众
TV program creation should adhere to the principle of meeting the needs of the audience. According to the current situation in our country, the audience’s realistic demand for television programs is manifested in three aspects: the demand for the number of television programs; the demand for the quality of television programs; and the demand for television program content. From the program quantity and quality requirements, “China TV Section Development Report” believes that the market demand for television programs will not reduce, but will multiply; from the structure point of view, the demand for quality products in short supply, inferior columns are facing elimination. From the program content point of view, to arrange the audience loved by the program, to reflect the mass life of the program, that is, close to the masses, close to life, close to the actual program. Audience