危机管理是现代西方公共关系发展中产生的新职能。危机对企业生存和发展的危害性 很大，国外企业都很重视对危机的管理。我国企业特别是一些发展迅速的民营企业，因不重视危机管 理而纷纷落马。本文首先强调了危机管理的重要性，然后着重从危机预防和危机处理两方面对危机管 理进行了全面的论述。 Crisis management is a new function arising from the development of modern Western public relations. The crisis is very harmful to the survival and development of enterprises, and foreign companies attach great importance to the management of the crisis. Chinese enterprises, especially some rapidly-developing private enterprises, have fallen into disregard for not paying attention to crisis management. This article first emphasized the importance of crisis management, and then focused on a comprehensive discussion of crisis management from crisis prevention and crisis management.