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气候变化对我国公众的生产生活产生了重大影响,而提升公众气候变化认知,推动公众积极参与应对气候变化已成为一个亟待重点研究的紧迫课题。本文基于我国公众气候变化认知和行为的全国随机抽样调查数据,从城乡角度分析我国城市和农村公众在气候变化认知和行为方面的客观显著差异,结合心理学进行差异类别分析。在此基础上,提出有针对性的城乡公众气候传播策略,以求能有效地传播气候变化信息和知识,进而改变城乡公众的气候变化态度和行为,推动我国低碳社会建设。
Climate change has a significant impact on the production and life of the public in our country. To enhance public awareness of climate change and promote public participation in the fight against climate change has become an urgent topic that urgently needs to be studied urgently. Based on the national random sample survey data of China’s public climate change cognition and behavior, this paper analyzes objectively the significant differences between urban and rural public in the cognitive and behavioral aspects of climate change from the perspective of urban and rural areas, and conducts the analysis of the different categories according to the psychology. On this basis, we put forward targeted strategies for public and local public-sector climate change so as to effectively disseminate information and knowledge about climate change and thus change the attitudes and behaviors of urban and rural public on climate change so as to promote the construction of low-carbon society in our country.