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盘点2015年媒体热词,媒体融合理应是最为吸引眼球的部分。中央人民广播电台提出“网台一体、以网带台”发展思路,明确“进平台”“建平台”双重路径;中国国际广播电台坚持“多媒体融合、全媒体发展”目标,围绕“中华”等品牌,积极衍生横向品牌链。上海广播电视台(SMG)在完成体制改革转企重组之后,由上海东方广播有限公司控股的阿基米德(上海)传媒有限公司正式成立……由此可以看出,媒体融合的脚步已经开始迈出。
Inventory of media hot words in 2015, the media convergence should be the most eye-catching part. The People’s Broadcasting Station of the People’s Republic of China put forward the concept of “integrating network and network with the idea of developing a network with a platform to clarify the dual path of” building a platform “and” building a platform. “China Radio International adheres to the principle of” multi-media integration, “Goal, around the” China "and other brands, positive derivative horizontal brand chain. Shanghai Radio and Television (SMG) formally established the Archimedes (Shanghai) Media Co., Ltd., which is controlled by Shanghai Oriental Broadcasting Co., Ltd. after completing the reform of its system of enterprises. From this it can be seen that the pace of media convergence has begun Out