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《婚姻保卫战》是浙江卫视推出的一档展示夫妻恩爱生活的真人秀节目,也是国内唯一一档专门为已婚女性进行疗伤、打开其心结的情感互动节目。在节目中分为一二两季,第一季为夫妻恩爱秀,第二季则为情感疗伤内容,其对每一位参与的女嘉宾都实行个性化的针对性服务,所以该节目的定位不仅可以定位为婚恋类节目,更可以定位为服务性节目。本文就将以《婚姻保卫战》为例,简单分析服务性节目本身获得成功的原因以及这类节目在当前社会生活中所具有的优势。
“Marital Defense War” is a reality show showcasing the loving lives of husband and wife by Zhejiang Satellite TV. It is also the only interactive interactive program in China dedicated to healing married women and opening their knot. In the program is divided into two or two seasons, the first season for the husband and wife love show, the second quarter is the emotional healing content, the participation of each of the female guests are implemented personalized service, so the positioning of the show Not only can be positioned as marriage and love programs, but also can be positioned as a service program. This article will take “Marital Defense War” as an example to briefly analyze the reasons for the success of service programs and the advantages these programs have in current social life.