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一、“奇”招法。巴西圣保罗一家日用杂货店,在激烈的市场竞争中濒临破产。店老板急中生智,独出心裁,把杂货店改为独一无二的“左撇子”商店,经销常用左手使用的一切用品。从此恢复了元气,几年内利润连续翻番,顾客遍及几十个国家。 二、“缺点”法。天津毛织厂生产的一种呢料,因原料成份不同,着色不一,常常出现白点,影响美观,销路始终难以打开。后来设计人员灵机一动,来了个“以毒攻毒”缺点逆用法原理,一反常态,变消灭白点为扩大白点,制作出一种雪花呢新产品。
First, “odd” tricks. A grocery store in Sao Paulo, Brazil, was on the verge of bankruptcy in fierce market competition. The owner of the shop was anxious, creative and creative. He changed the grocery store to a unique “left-handed” shop and distributed everything that was commonly used by his left hand. Since then, it has recovered its vitality. Profits have doubled in a few years and customers have spread across dozens of countries. Second, the “disadvantage” method. A kind of woolen material produced by Tianjin Woolen weaving factory, due to different raw material composition, has different colors, often appear white spots, affect the appearance, and sales are always difficult to open. Later, the designers took the initiative and came up with the principle of “using poison to attack poisons” to reverse their usage. Uncharacteristically, they eliminated the white point and expanded white spots to create a new snowflake product.