现在是一个后数字时代。以前数字渠道一直是人们最后想到的部分,在有点闲钱的情况下才会做点有趣的事吸引消费者注意力。现在不一样了,如果不把数字放在全部策略的中间,基本上无法真正地思考出有差异性的策略。我今年去戛纳的重点不是参加seminar。和四年前最大的不同在于,现在客户参加的越来越多。以前广告公司比较多,客户占少数。现在客户对戛纳的重视程度很高,很多都是很资深的人带团来参加,探讨戛纳与他们品牌之间的关系,这是一个很明显的转变。以前最早的是P&G和可口可乐两家客户很在意戛纳的一些培训,现在在那里几 Now is a post-digital era. In the past, digital channels had always been the last thought of people, and it was interesting to do something that drew consumers’ attention with a little spare cash. Now is not the same, if you do not put numbers in the middle of all strategies, basically can not really think of a difference strategy. My focus at Cannes this year is not to attend seminar. And the biggest difference four years ago, now more and more customers to participate. In the past more advertising companies, a small number of customers. Now customers attach great importance to Cannes, many of them are very senior people to participate in the band to explore the relationship between Cannes and their brand, which is a very obvious change. The earliest was P & G and Coca-Cola two customers are concerned about some training in Cannes, where are you now